You’ve finished your manuscript, maybe even published your book—so what’s next? For many authors, the answer is an audiobook. But if you’ve never created one before, it can feel like stepping into an entirely new industry.

That’s why we brought in Mary Catherine Jones, executive producer of The Audiobook Experience, to walk us through the entire process from start to finish. In this packed episode, she demystifies the audiobook journey and gives authors the tools to make confident, informed decisions.

“Every audiobook is a brand-new work of art. And your voice, or your narrator’s voice, can bring it to life in ways even you didn’t expect.” — Mary Catherine Jones

Mary Catherine has helped authors across genres bring their work into audio—from raw, honest memoirs to immersive fantasy. Her biggest piece of advice? Start planning early.

Audiobook production involves three key timelines:

1. Scheduling your producer and narrator (which may take weeks or months)
2. Recording and editing (3x the time of the final audio length)
3. Distribution platform review (Amazon/ACX can take up to 3 weeks—or more)

She recommends beginning the process at least 3–4 months before your book launch if you want to release all formats simultaneously. And if you’re narrating it yourself? Block even more time.

Another tip that sets Mary Catherine apart: her attention to detail. From coaching authors through pronunciation lists to preparing files for Amazon’s stringent audio specs, she handles the technical side so authors can focus on storytelling.

In the episode, she shares how to prepare:

• Audiobook-specific cover art (square format, 2400×2400 pixels)
• A separate ISBN for your audiobook
• Choosing between self-narration vs. professional voice actors
• Creating a list of difficult names, places, or character notes
• Planning your launch strategy and author website tie-ins (especially helpful for nonfiction)

“There’s so much you can do with audio—especially if you’re writing self-help or teaching. I always tell authors to use their audiobook to drive listeners back to their website for bonus content. It becomes both a product and a marketing tool.”

And when it comes to choosing a studio or narrator, Mary Catherine encourages authors to listen to their instincts. “If they won’t provide you with an audition using your own words? Red flag. If they’re vague about pricing or timelines? Red flag. This is your book—make sure they treat it like it matters.”

One of the most powerful parts of this conversation is Mary Catherine’s emotional connection to the work she does. “I’m a sucker for memoir,” she says. “Every time I hear someone telling their truth in the booth—I fall in love with the story. It’s a privilege.”