Self-publishing can be overwhelming. From ISBNs and formatting to cover design and editing, many authors quickly discover they need support. But how do you find that help—and how do you make sure it’s the right kind?

Enter Alexa Nazzaro, founder of Aaxel Author Group and a seasoned publishing assistant with deep empathy for authors and a strong commitment to transparency. As a writer herself, Alexa knows exactly how vulnerable it can feel to hand off your manuscript—and how empowering it can be when you partner with someone who truly understands your vision.

In this episode of the Project Seed Money Podcast, Alexa and host Sharissa Bradley dig into the often murky world of publishing help. They discuss what authors should ask before hiring any service provider, how to spot red flags, and why the best publishing partnerships feel collaborative—not controlling.

“A good publishing assistant should never make you feel like you’ve lost your voice,” Alexa says. “They’re there to help you shine, not override your decisions.”

Alexa started Aaxel Author Group after helping others through the process of publishing and falling in love with the whole journey. 

One key piece of advice she shares? Always ask who owns what.

“Do you keep your ISBN? Do you control your royalties? If the answer isn’t a clear ‘yes,’ run.”

Authors should also look for professionals who offer detailed contracts and transparent timelines. “We’re always upfront about what’s included, what it costs, and what’s expected from both sides,” she says. “It creates trust.”

Alexa also points out that you don’t have to wait until your book is done to get help. “We work with authors who are still drafting, and we help them shape their next steps,” she explains. From planning a cover design early to preparing for launch months ahead, there are ways to make the process smoother by starting the conversation sooner.

But perhaps the most powerful part of this interview is Alexa’s message to authors who feel overwhelmed: You are not alone—and the right support can make all the difference.

“The best feedback we get is, ‘You made me feel heard.’ That’s what it’s really about—trust and partnership.”

To hear more of Alexa’s insights, including the most common mindset blocks she sees in authors, check out the full episode. Whether you’re just starting or stuck in the messy middle, this conversation will give you the clarity and confidence to move forward—on your terms.